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Carrie redesigned and established the look and feel of the AP’s editorial interactive and graphic products from 2010 to 2011. Her broad task included leading a team of developers in creating fresh templates that satisfied a wide range of AP client needs while also enhancing the efficiency for the staff to report and produce original content under tight deadlines. The resulting efforts won an 2011 EPPY Award for Best Redesign.

 

She implemented visual and written styles and standards in design, data visualization, cartography, photo editing, video presentation, user experience/interface and client communications. Some of this work was published in the 2012 AP Stylebook.

 

Scroll down or click below to view the following:

Logos designed for new business ventures and special projects

• Sample pages of the first iteration of the AP visual stylebook

• Before/after comparison of the interactive redesign

• Examples of how Yahoo!, MSNBC and CBS integrated AP interactives into their websites

Visual

• Design Management

• Interactive Design

• Graphic Design

• Logo Design

• Brand Strategy

 

Written

• Style Guides

 

Interpersonal

• Editorial Direction

• Creative Leadership

logos

The logo promoting the AP’s World Cup coverage was designed to stay true to the AP brand while also satisfying all editorial (print, video and online), mobile, product development, marketing and business-strategy needs. Carrie developed the logo into several variations to fit the wide-ranging requirements.

AP Media Editors Association, in collaboration with the AP and the Pew Center on the States, commissioned this logo for an initiative targeting state and local government spending cuts and budget proposals. The logo was used by third-party affiliates with the option to be AP branded.

© Copyright CLO Communications, Carrie Osgood or client indicated; reproducing or repurposing content is prohibited without written consent

CONTACT:

clo@clo-communications.com

AP Election Services commissioned this logo for the promotion and publication

of products connected to its election coverage and vote tabulation system.

Logo for cross-format editorial series on Afghanistan and Iraq war veterans

visual stylebook sample pages

redesign comparison

examples of templates in use

CONTACT: clo@clo-communications.com

© Copyright CLO Communications, Carrie Osgood or client indicated; reproducing or repurposing content is prohibited without written consent